While secretly wanting to be an entrepreneur but working at Electronic Arts, I would sometimes sneak out early and jet to Stanford campus to crash Steve Blank’s entrepreneurial lecture series.
ENTREPRENEURS ARE ARTISTS
Entrepreneurs must have vision and passion to lead the team into battle. “One of the wonderful things about entrepreneurship is you have to believe. If you don’t believe and you quiver, everyone else behind you will crack. When you’re a founder you’re an artist.” You see something and then recruit a group to show it to (and build it). If you don’t have that vision and passion then you can’t recruit a team to get there with you.”
But as entrepreneurs fail and the product vision changes, doubt can set in. Almost all initial ideas and hypothesis are wrong. Instagram, Twitter, Pinterest, and many others started as a company building something other what ended up being their big ticket. The key is understanding Blank’s Customer Development process. As you “get out of the office” and test the early product with actual customers, you can refine and solidify the idea with real data that confirms and morphs the vision that you had from the beginning. This is precisely what The Startups Owner’s Manual teaches entrepreneurs.