A new mobile phone app promises to allow shoppers to make instant decisions on whether or not to buy goods based on the ethical and environmental credentials

http://www.guardian.co.uk/sustainable-business/mobile-app-brand-green-credentials?CMP=twt_gu


A new mobile phone app promises to allow shoppers to make instant decisions on whether or not to buy goods based on the ethical and environmental credentials of the brands that make them
by http://www.greenwisebusiness.co.uk/


part of the Guardian Sustainable Business Network
guardian.co.uk,
http://www.guardian.co.uk/sustainable-business/gsb-network 

QR codes are in the midst of a small renaissance. They’re popping up on more and more posters, at bus stops, and in advertisements. For some people they’re eyesores; others think they’re printing errors. Yet more and more people are pulling out their smartphones and “scanning” them. Websites and short messages are encoded in these little squares – and apps like barcoo can display them in a browser within a split second. Since you don’t have to type in any URLs or web addresses, you save precious time and can even access them later.

Here at barcoo we’re also assisting publishers of QR-Codes. We’re creating print templates for the German Yellow-Page conglomerate and are offering an interface for evaluating scans and accessing websites.

Scan Barcodes Easily with your Phone
barcoo links products in stores with independent consumer information. Your mobile becomes a barcode scanner and shows you everything you need. For free!

Extensive Product Information and Assessments
Price comparison, test reports, health, green and sustainability information. Save money, take care of your health and our environment.

barcoo

@barcoo Berlin
Scan Happy!

here is a highlight from the Guardian article linked above:

How the app works

The app works through the camera on a mobile phone, which scans a product's barcode. It uses a traffic light system to rate corporate social responsibility (CSR) red, amber or green. Shoppers can find out the level of a company's environmental awareness and responsibility, how it treats its staff, as well as how transparently these messages are delivered to the consumer.

barcoo has partnered with German environmental firm WeGreen and said it has accessed CSR information on brands from over 20 international institutions that examine and validate social responsibility claims.

Implications for brands

barcoo founder, Benjamin Thym, said the app had implications for brands because it would give consumers a more detailed picture of their green credentials instantly.

Free to download, barcoo gives consumers access to a brand's social, ethical and environmental profile by scanning the barcode of the product they are considering buying, according to the German company behind it, checkitmobile GmbH.

Guardian Environment

 

@guardianeco London, UK
Green news, comment & more, run by the environmentguardian.co.uk team, inc  & 
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