Hazon: Jewish Social Entrepreneurship With a Whole Heart

Social Entrepreneurship With a WholeHeart

By Liz Kohn


Liz Kohn, originally from Evergreen, Colorado, is a Master’s in Social Work ‘12 candidate in the University of Michigan’s Jewish Communal Leadership Program. She is particularly interested in meeting both individual needs and communal challenges related to the accessibility and affordability of fresh, healthy food and works part time at Ann Arbor’s Fair Food Network.

Here is just a highlight of a great article from the Jewish Daily Forward:

Over 170 years after European Jews brought their families, foods, and traditions to Michigan, the Jewish duo and modern snack makers behind WholeHeart Group are bringing a unique vision to life in and around Ann Arbor. With underlying Jewish values and personal histories woven throughout their professional and personal endeavors, they are striving to create healthy, prepared foods and use all profits to help under-served populations gain the skills needed to succeed in the healthy food business.

WholeHeart’s Patti Aaron and Dena Jaffee are showing Ann Arbor and surrounding areas what happens when a love for cooking and helping others permeates food. The quality of ingredients in products like their Cherry Crunch granola speaks for itself; with Michigan-grown oats, ground flax, and dried cherries, the taste is hard to resist. Each ingredient tells a story too: Hungarian Jews once harvested an abundance of sour cherries during the fall months, which is linked to their prevalence in Shavuot dishes like sour cherry pies and soups. WholeHeart’s commitment to the small producer also mirrors days of old in Jewish Ann Arbor as peddlers and tradesmen sold directly to consumers and through select food merchants.

These include potential small retailers like Chelsea, Michigan’s Back to the Roots, a like-minded retailer whose primary purpose is to help the needy worldwide in a variety of ways.

Read more: http://blogs.forward.com/the-jew-and-the-carrot/145721/#ixzz1d84lJUnv


About rictandag

http://about.me/rictandag http://LVHelpGro.net @rictandag @LVHelpGro Returned U.S. Peace Corps Volunteer, Tandag, Surigao del Sur, Republic of the Philippines 1979-1980; Financial Management training Program [FMP], G.E., Appliance Park, Louisville, Kentucky 1981-1982 Champion [two days] Jeopardy 1986 Attorney, Los Angeles, CA 1989-1995 Disabiility Rights Attorney, www.NDALC.org, Las Vegas 1998-1999 Immigration Asylum Attorney, throughout the State of Kansas 1999-2001 Supply Logistics Specialist, UPS Las Vegas, 2006- present http://www.ups-scs.com [business] http://InternationalAidAdvocate.com http://rictandag.tumblr.com/ http://www.facebook.com/rick.passo http://www.linkedin.com/in/rickpasso http://www.twitter.com/rictandag http://paper.li/rictandag http://rictandag.i.ph/blogs/rictandag/ http://ricktandagvegas.blogspot.com/ https://rictandag.wordpress.com/ advocate for: http://www.gk1world.com [Gawad Kalinga, tagalog for "to give care"] http://www.jacintoandlirio.com http://www.civitan.net/diverse http://www.Rags2Riches.ph
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