Social Media and Marketing Expertise of the National Peace Corps Association.

to: Molly Mattessich & Erica Burman
National Peace Corps Association


The National Peace Corps Association is the nation’s leading nonprofit organization supporting Returned Peace Corps Volunteers (RPCVs) and the Peace Corps community. It is also the longest-standing advocate for an independent and robust Peace Corps and its values. ** NPCA is separate from the United States Peace Corps, which is a federal agency. **

by Adam T. Sutton, Senior Reporter

National Peace Corps Association (NPCA) maintains a branded social network where members can start groups, share photos, blog, chat, and interact on a forum. Hosting the community is one way in which the nonprofit organization helps connect people who have returned from volunteering overseas.

Molly and Erica,

This professional validation of PeaceCorpsConnect and your hard work, linked in this email at MarketingSherpa is testament to your hard work, initiative, mission and vision. … not to mention under sophistication and professional expertise.

I did not know about MarketingSherpa previously and I was impressed greatly by them:

MarketingSherpa is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. The firm also operates six annual summits attended by thousands of marketers.
Tracking what works in all aspects of marketing (and what does not.)
MarketingSherpa Summits, Free Newsletters, Reports, and Benchmark Guides, Job Listings, MarketingSherpa Memberships

I will be sharing this link on the NPCA and the effectiveness of your marketing strategies with many others. … Of course, I already have been for some time.

How is one indication of your impact — whether you fully appreciated it yet, or not: Go to the Facebook home page of Gawad Kalinga, a global movement including over 400,000 Filipinos and tens of thousands more around the world. Go to the left side and check out their TOP "Likes" and you will see the NPCA displayed prominently there.

Neither I nor you asked or directly encouraged GK to do so. And, as far as I know, there is NO formal relationship that exists either between GK and the NPCA nor between GK and the US Peace Corps, neither in Washington, DC nor in Manila. I would like to change that, of course, but invariably these types of formal arrangements take time and care and not a little bit of bureaucracy and even legal wrangling.

But quality of implementation, vision, mission and care via social media engenders, promotes and proliferates virtual lives of their own… and the NPCA social media footprint and its scope and breathe and impact looms large.

In short, thanks for your work, your efforts and the depth of your collective hearts at the NPCA. Your work has not gone unnoticed — rather, the complete opposite is true in profound ways which I really respect. More importantly, it has and will continue to be viewed with great attention and hope by an increasingly important global audience of which I am honored to be a small part.

RPCVs do not always get the recognition and the resources that they might need to continue on with the Third Goal, personally and programmatically. But, the NPCA is doing amazing things to make that happen.

Respectfully yours,

Rick Passo


About rictandag @rictandag @LVHelpGro Returned U.S. Peace Corps Volunteer, Tandag, Surigao del Sur, Republic of the Philippines 1979-1980; Financial Management training Program [FMP], G.E., Appliance Park, Louisville, Kentucky 1981-1982 Champion [two days] Jeopardy 1986 Attorney, Los Angeles, CA 1989-1995 Disabiility Rights Attorney,, Las Vegas 1998-1999 Immigration Asylum Attorney, throughout the State of Kansas 1999-2001 Supply Logistics Specialist, UPS Las Vegas, 2006- present [business] advocate for: [Gawad Kalinga, tagalog for "to give care"]
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