New Print Ad Debuts Today
Explaining why the logistics of a greener world is the logistics of a better business
The new ad runs this week in The New York Times and The Wall Street Journal, and describes how logistics, as practiced by UPS, can help businesses run more efficiently and sustainably.
The ad touts UPS’s longstanding commitment to increased efficiency and sustainability, as well as the solutions we can offer our customers through services such as UPS carbon neutral, carbon impact analysis, our Eco Responsible Packaging program, and our technology that can greatly reduce paper use.
Previous print ads have promoted the importance of logistics in business today, the importance of logistics to small- and medium-sized businesses, and how UPS’s logistics expertise in specific industries (such as healthcare) can benefit our customers.
The Sustainability ad follows the success of UPS’s recent sponsorship of the Fortune Brainstorm Green Conference — where Kurt Kuehn and Scott Wicker participated in panel discussions — and the visit by President Barack Obama to the Landover, MD, UPS facility to announce UPS’s leadership in the National Clean Fleets Partnership. UPS will continue to communicate its industry-leading capabilities in sustainability in the second half of 2011.
The ads are running:
Thursday, April 21 – The New York Times
Friday, April 22 – The Wall Street Journal