Social Franchising Support
The Social Franchising Manual follows on from the 'Growing social enterprise' research findings, providing a how-to guide which includes a general introduction to social franchising – the use of a commercial franchising approach to replicate and share proven organisational models for greater social impact – and practical advice on how to franchise a social enterprise. It is primarily aimed at those thinking of franchising their organisational model (potential franchisors) but will be of use and relevance to a broader audience, including individuals who want to set up a franchise of an existing, successful social enterprise.
The manual contains practical tools and resources to assist social enterprises in assessing how, why, and when to franchise, including: a simple readiness tool, key elements of a social franchise, information on operations manuals, franchise fees and franchisee selection, a template franchise agreement, FAQs, further information on support, training and advice, and six case studies designed to provide real-life examples of social franchising.
Download a copy of The Social Franchising Manual here.
The Manual is also available in seperate sections:
Social Franchising Research: Information, Resources and Support
While there is a large amount of information, resources and support available which focuses on scaling and replication more generally – this document provides a review of the information and research, tools and practical resources, and business supportcurrently available for social franchising and licensing specifically. Download a copy here.
Social Enterprise Coalition launches social franchising manual
19 April 2011
A new how-to guide to social franchising has been launched by the Social Enterprise Coalition (SEC). ‘The Social Franchising Manual’ is primarily for franchisors who want to replicate their business model, but it offers a general introduction for anyone interested in the subject.
The manual outlines the ten steps to social franchising and provides social enterprises with practical tools to make it easier for them to assess whether, when and how to replicate. These include a simple readiness tool, a template franchise agreement and advice on how to set franchise fees.
The new resource was developed in response to research carried out by SEC, which identified a number of obstacles that stop some social enterprises from branching out. One of the key findings published in the ‘Growing social enterprise: research into social replication’ was that the process of launching a franchise needs to be better understood.
The manual features six case studies describing the experiences and journeys of real-life social franchises. The different stories follow people with various degrees of experience and highlight when social franchises have and have not been successful in their attempt to replicate.
Peter Holbrook, CEO of the Social Enterprise Coalition, the UK’s national body for social enterprise, said:
“Franchising is a hot topic for social enterprise at the moment. It represents an exciting opportunity to grow your business. By taking what works and replicating it elsewhere, successful social enterprises can branch out and increase their social impact even further. It’s not for everyone and it’s not always easy, but this manual will equip social enterprises with the knowledge to help them decide if franchising could work for them.”
The manual is available to download for free from the Social Enterprise Coalition website – www.socialenterprise.org.uk. More support on social franchising will follow from SEC later in the year.
Notes to editors
For more information or to arrange an interview, please contact the Social Enterprise Coalition press office on 020 7793 2286 / 2318 (out of hours telephone 07967 586489) or email@example.com / firstname.lastname@example.org.
In early 2011, the Social Enterprise Coalition published ‘Growing social enterprise: research into social replication’, which details research conducted into social franchising as part of the Big Lottery (BASIS) funded Investing in Social Enterprise Expansion programme. It is available to download fromhttp://www.socialenterprise.org.uk/pages/growing_social_enterprise.html.
The Social Enterprise Coalition (www.socialenterprise.org.uk) is the UK’s national body for social enterprise. The Coalition represents a wide range of social enterprises, regional and national support networks and other related organisations. We work with our members to inform the national policy agenda, showcase the benefits of social enterprise, and share best practice.
Social enterprises are businesses with primarily social objectives whose surpluses are principally reinvested for that purposes in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners. There are 62,000 social enterprises in the UK, contributing over £20 billion to the economy and employing nearly a million people.