Human Nature – the first Filipino brand in Beauty Bar / The Store Specialists Inc. (SSI) is the undisputed leader in brand management of specialty retail concepts in the Asia Pacific Region.

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Human Nature – the first Filipino brand in Beauty Bar

Human Nature, a Filipino social enterprise in cosmetics and personal care, has proven that it is a world-class brand after forging a partnership with Beauty Bar, as the store’s first and only Filipino makeup brand. The company announced the good news on March 22 at the Society Lounge in Makati City.

Beauty Bar (Store Specialists Inc.) is a premiere concept store in personal care and wellness that carries international brands for make-up, skincare, hair care, bath, body and fragrances.

Anna Meloto-Wilk, one of the founders of Human Nature told The Manila Times that to be available in Beauty Bar was only a dream for the company. “It was a long shot because we know that they don’t Filipino brands in the store. They just carry imported brands. Still, we were confident that our products are as good as or even better than the products that they have.”

True enough, Beauty Bar discovered that Human Nature is a brand with high standards and quality since it products are all 100-percent natural, chemical-free were made without cruelty to animals.

Beginning today, Love Minerals and a select line of Human Nature personal care products will be available in 11 Beauty Bar stores all over Metro Manila.

Love Minerals is a line of make-up that uses raw ingredients sourced from local communities. One example is the use of passion fruit seed oil for in the Passion Fruit Hydrating Mineral Lipstick and the Velvet Passion Mineral Eyeshadow.

Passion fruit seed oil has many benefits including anti-oxidant and nourishing properties. It is also rich in Vitamin C and has calming and soothing effects. The seed oil is sourced from a Gawad Kalinga (GK) community in Catigan, Davao del Sur And to help the locals, Human Nature will donate 100 percent of the profit of the passion fruit lipstick to the Catigan community.

Wilk believes that aside from its high quality, it was Human Nature’s advocacy in helping GK communities that paved the way for their inclusion in Beauty Bar. “Beauty Bar latched on to our advocacy and they believed in what we are doing, she said.

Her husband, Dylan added, “I hope Human Nature being [distributed by] Beauty Bar will inspire other companies to really raise their quality and standard.”
To learn more about Human Nature products and Human Nature dealer membership, log on to or call (02) 931-5787.


Shopping Experience

Shopping in Beauty Bar is a unique and exciting experience. Every Beauty Bar store has tester bars where customers are invited to dabble into testers and sample products. The stores' design and layout are consistently clean, young and modern with an interactive environment that arouse curiosity and promote familiarity with the merchandise. 

Beauty Bar also offers pampering services with the Day Spa and Nail Salon, conveniently located in-store. 

See you at Beauty Bar!

Human Nature: Our History, Our Vision, Our Philosophy

In 1999, Store Specialists, Inc. (SSI) ventured into its own personal care store concept with BEAUTY BAR, which showcases innovative and non-traditional international brands of cosmetics, skin care and beauty products that are not available anywhere else in the Philippines.

Beauty Bar is the first and only specialty personal care concept of its kind, where niche brands and products are presented as new alternatives to traditional cosmetics and body care ideas– from simple lip glosses to more intricate potions for beauty and relaxation– on an exclusive basis.

In 2003, Beauty Bar was voted Most Promising Retailer by the Philippine Retailers' Association (PRA) and the Department of Trade and Industry.

As of 2005, there are 13 Beauty Bar Stores in Metro Manila, Baguio and Cebu.

Beauty Bar caters primarily to upper class career women, urban professionals, young mothers and teenagers. They are highly aware of fashion trends and quality brands.

About Store Specialists, Inc.


The Store Specialists Inc. (SSI) is the undisputed leader in brand management of specialty retail concepts in the Asia Pacific Region.

Established in 1988, SSI offers the best in high-end fashion specialty retailing, carrying the biggest lifestyle brand portfolio and the most number of boutiques. With its brand lineup and track record of retailing success, SSI is sought after by leading retail real estate developers. Currently, it operates over 200 free-standing and shop-in-shop boutiques that cover a total of about 240,000 square feet of prime retail space, with presence covering Metro Manila, Pampanga, Baguio, Cebu and Davao.

SSI provides a complete menu of brand management services that includes research and planning, product, store and sales development, advertising and sales promotion, public relations, merchandising and logistical support. In addition to being the franchisee of the best international brand names, SSI also manages and operates its own retail concept stores: Beauty Bar, Make Room and Tutto Moda.

SSI is a member of the Rustan's Group of Companies (RGOC), a leading wholesaling and retailing conglomerate in the Philippines.

SSI Brands
Store Specialist, Inc.'s strong presence in the retail management field is highlighted by its impressive porfolio of brands that include 3 fashion powerhouses that have made their local offing: Gucci, Burberry, and Prada. The crème de la crème of designer labels appease the modern Filipino’s appetite for high-end luxury labels.

The mid-range retail customer is definitely not left out, for SSI also carries, among many, DKNY, Polo, Ralph Lauren and Anne Klein, all showcased in their many locations around the country.


Power Plant Mall, Rockwell
105 B Power Plant Mall,
Rockwell Center, 
Amapola cor. Estrella St., Makati City
Tel. 898 . 2042 / 898 . 2043
  Gateway Mall, Araneta Center
Upper Ground Floor, Gateway Mall Araneta Center,
Cubao, Quezon City
Tel. 911 . 4346
Glorietta 2, Ayala Center
Ground Floor, Glorietta 2, Ayala Center, Makati City
Tel. 810 . 0525 / 810 . 0684
  Katipunan Ave.
Katipunan cor. R. Albana St.,
Loyola Heights, Quezon City
Tel. 433 . 0188
The Podium
Ground Floor, ADB Ave.,
Ortigas Center, Mandaluyong City
Tel. 633 . 7808
  Robinson's Galleria
2nd Level East Wing, Robinson Galleria 
EDSA, Ortigas Center, Quezon City
Tel. 633 . 3541
Festival Supermall
2nd Level, Festival Supermall
Alabang, Muntinlupa City
Tel. 850 . 4025
  Greenbelt 3, Ayala Center
2nd Level, Greenbelt 3
Ayala Center, Makati City
Tel. 757 . 4577
Eastwood Citywalk
Unit A2-A Ground Level, 
Eastwood Citywalk
Orchard Road, Eastwood City
Bagumbayan, Quezon City
Tel. 687 . 7718
  Corte De Las Palmas, 
Alabang Town Center

Ground Floor, Corte De Las Palmas
Alabang Town Center,
Alabang, Muntinlupa City
Tel. 842 . 8350 / 842 . 8351
Shangri-La Plaza Mall
Level 2 Shangri-La Plaza, Edsa Cor. Shaw Blvd.,
Mandaluyong City
Tel. 687 . 0018
  SM Baguio
3rd Level (same Level 
with Gerry’s Grill)
SM Baguio, Baguio City
Tel. (074) 619 . 0917
Can't find a product in the store nearest you? Let us help you – click here.

About rictandag @rictandag @LVHelpGro Returned U.S. Peace Corps Volunteer, Tandag, Surigao del Sur, Republic of the Philippines 1979-1980; Financial Management training Program [FMP], G.E., Appliance Park, Louisville, Kentucky 1981-1982 Champion [two days] Jeopardy 1986 Attorney, Los Angeles, CA 1989-1995 Disabiility Rights Attorney,, Las Vegas 1998-1999 Immigration Asylum Attorney, throughout the State of Kansas 1999-2001 Supply Logistics Specialist, UPS Las Vegas, 2006- present [business] advocate for: [Gawad Kalinga, tagalog for "to give care"]
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