CSR programs also require commitment. Positive buzz generally takes years to cultivate. Since 2007, our partnership with Gawad Kalinga in the Philippines has seen almost 4,000 Telus volunteers commit 24,000 hours of service, building hundreds of homes in what is now known as the Telus GK village. Over successive years of service, we found that our employees became increasingly engaged in the project to the extent that many now volunteer in small teams on weekends. This type of commitment and dedication takes time.
A good way to facilitate a CSR program is to collaborate with a local organization or charity that shares your company’s values. Telus International has always been focused on nation building, community development, children, and education, so our CSR programs tend to reflect this. Other companies may target specific health issues or other issues of social change. Be sure to choose wisely and think about what resonates best with your employees and the overall company culture.
[this is just an excerpt of the article linked below..]
Corporate Social Responsibility in the Contact Center
By Marilyn Tyfting
Marilyn Tyfting is vice-president of human resources for Telus International, a provider of BPO and contact center solutions to global clients. Telus International is the global arm of Telus, a national telecommunications company in Canada, with $9.8 billion of annual revenue and 12.3 million customer connections. In 2010, Telus was named one of the most outstanding philanthropic corporations globally by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition. For more information, visit www.telusinternational.com.
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